Privacy Policy
1. Introduction
At Alta Verde Escena (“we”, “us”, or “our”), accessible via altaverdeescena.com (the “Website”), we are committed to safeguarding the privacy and personal data of our users. We are dedicated to maintaining the confidentiality, integrity, and security of personal information in accordance with applicable data protection regulations, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act of 2018 (“CCPA”), as amended. We value the trust you place in us and act in a privacy-first manner in everything we do.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to personal data collected through the Website and related services offered by Alta Verde Escena. For the purposes of GDPR and other applicable privacy laws, Alta Verde Escena is the data controller of your personal information collected via altaverdeescena.com and is responsible for its processing, storage, and use.
If you have any questions about how your data is processed, you may contact us at [email protected].
3. Categories of Data Processed
We may collect, process, and store the following categories of personal data:
a) Usage Data
Includes information about how you use our Website and services, such as IP address, browser type and version, time zone setting, page interaction details, referring URLs, and session duration. This data is used for analytics, service optimization, and security purposes.
b) Account Data
Includes your name, email address, telephone number, billing and delivery addresses, and other relevant contact details you provide during account registration or purchases.
c) Profile Data
Includes information generated relating to your use of our Website, including your preferences, browsing patterns, interests, purchase history, and behavioral metrics.
d) Communication Data
Includes records of any messages or support requests you send to us, including emails, customer service transcripts, contact forms, and correspondence history.
e) Technical Data
Includes device information such as your device type, operating system, screen resolution, and system configuration. We may also collect diagnostic logs and crash data to improve platform reliability.
f) Transaction Data
Includes details of products and services you have purchased from us, as well as your payment method (limited data as processed through third-party payment providers), order confirmations, and shipping information.
g) Preference Data
Includes your marketing and communication preferences, responses to surveys, and information regarding products or services you are interested in receiving from us.
4. Legal Bases for Processing
We process personal data under the following legal bases:
– Consent: Where you have provided active consent to receive marketing materials or for optional data processing.
– Contractual Necessity: Where processing is required to perform a contract with you (e.g., to deliver purchased products or respond to customer service inquiries).
– Legitimate Interest: For our lawful business interests such as fraud prevention, Website analytics, and service improvements, provided such interests are not overridden by your rights and freedoms.
– Legal Obligation: Where necessary to comply with a legal or regulatory obligation.
5. Your Rights
Depending on your jurisdiction, and under the GDPR and CCPA, you may exercise the following rights regarding your personal data:
– Right of Access: Request confirmation and access to the personal data we hold about you.
– Right to Rectification: Request correction of inaccuracies or completion of incomplete data.
– Right to Erasure: Request the deletion of your data, subject to legal or legitimate retention grounds.
– Right to Restriction: Request we limit the processing of your data under certain circumstances.
– Right to Data Portability: Request a copy of your data in a structured, commonly used, and machine-readable format.
– Right to Object: Object to processing based on legitimate interests or direct marketing.
To exercise any of the above rights, please contact us at [email protected]. We may request identity verification in order to process your request.
Under CCPA, California residents may also request:
– Disclosure of the categories and specific pieces of personal information collected;
– Information on how data is used, shared, or sold (we do not sell personal data);
– Opt-out of any data sale, if applicable.
6. Security Measures
We implement appropriate technical and organizational security measures to ensure a level of protection commensurate with the risk, including:
– Encryption of data in transit and at rest to protect against unauthorized access.
– Access controls to restrict personal data to authorized personnel only.
– Regular backups and recovery protocols.
– Security awareness training for staff handling personal information.
We continuously assess and update our security practices to mitigate evolving threats and comply with legal requirements.
7. International Transfers
If personal data is transferred outside of your country of residence, we ensure such transfers are carried out in compliance with applicable data protection laws. Where required, we utilize Standard Contractual Clauses (SCCs) approved by the European Commission or rely on adequacy decisions and other appropriate safeguards.
8. Data Retention
We retain personal data only for as long as necessary for the purposes specified in this Privacy Policy, and in accordance with applicable laws. Retention periods include:
– Usage Data: up to 12 months
– Account Data: maintained for the duration of the user relationship and up to 5 years after termination
– Transaction Data: retained for at least 7 years for accounting and legal compliance
– Communication Data: retained for up to 3 years
– Preference and Marketing Data: retained until consent is withdrawn or up to 2 years from the last interaction
Where applicable, data is anonymized or securely deleted after the expiration of the retention term.
9. Cookie Policy
Our Website uses cookies and similar technologies to enhance user experience, provide functionality, and analyze Website performance. Types of cookies used include:
– Essential Cookies: Required for basic Website operations such as authentication and navigation.
– Functional Cookies: Enable enhanced features, such as remembering user preferences.
– Analytics Cookies: Help us understand Website traffic and user interaction through tools such as Google Analytics.
– Performance Cookies: Monitor system performance and assist in identifying technical issues.
We do not use cookies for advertising or profiling without your explicit consent.
10. Cookie Management & Compliance
You may manage or disable cookies through your browser settings or by interacting with our cookie banner upon your first visit to altaverdeescena.com. Where required by GDPR and CCPA, we obtain prior consent before placing certain types of cookies and provide the option to change your settings at any time.
11. Data Related to Children
The Website and its services are not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If we learn that we have inadvertently collected data from a child under 13 without verified parental consent, we will promptly delete it. If you are a parent or guardian and believe your child has provided personal data to us, please contact us at [email protected].
12. Policy Updates and Notification
We reserve the right to amend this Privacy Policy at any time to reflect legal or operational changes. Updated versions will be posted on altaverdeescena.com and, where appropriate, changes will be communicated via email or on-site notifications. We encourage users to periodically review this policy to remain informed about our data practices.
13. Contact Us
For any questions, concerns, or requests related to this Privacy Policy or the processing of your personal data, please contact us at:
Email: [email protected]
Website: https://altaverdeescena.com
We are committed to maintaining compliance with all applicable data protection laws and assisting you in understanding and exercising your privacy rights.